Hi, I’m Alba

I’m a Senior Product Designer based in Justin, Texas, with over 10 years of experience designing enterprise SaaS products. I specialize in human capital management platforms, creating scalable, intuitive systems that support complex workflows without overwhelming users.

I’m a solution-oriented designer who thrives at the intersection of research, strategy, and execution. My background in architecture trained me to think in systems — to understand how people move through environments, whether physical or digital, and design with intention, clarity, and structure.

I bring deep experience in enterprise-level software, translating business requirements into human-centered experiences that are both technically sound and visually refined. My focus is simple: design products that work beautifully and make people’s daily work easier.

download my resume

product design & architecture

The professional I am today is shaped by the synergy between two defining experiences: my career in UX design and my training in Architecture.

What once felt like two distant disciplines revealed themselves to be deeply connected. Architecture trained me to design with empathy — to understand how people move, think, and interact with space before proposing a solution. That mindset translates seamlessly into digital environments.

Endless architecture juries strengthened my communication skills, teaching me how to defend decisions, articulate complex ideas clearly, and present with confidence. Collaboration, user-centered thinking, and a structured design process are foundational to both fields.

What draws me to user experience design is the speed and adaptability of the medium. I can see ideas come to life faster, iterate after launch, and continuously refine solutions based on real feedback. It allows me to build thoughtfully — and improve relentlessly.

my design process

01. EMPHATIZE

Research and interviews are conducted to deeply understand users’ needs, motivations, and pain points.

02. DEFINE

Insights are synthesized to clearly define the core problem, ensuring alignment with business objectives and user needs.

03. IDEATE

A range of creative solutions is explored through brainstorming, sketching, and collaborative workshops.

04. DESIGN

Concepts are translated into intuitive interfaces with attention to usability, visual hierarchy, and interaction patterns.

05. PROTOTYPE

Interactive prototypes are created to communicate functionality and gather early feedback from users and stakeholders.

06. ITERATE

Designs are refined based on testing, research, and feedback to continuously improve the user experience.

experience

  • 2022 - Present

    • Led design across payroll, taxes, expenses, time & attendance, applicant tracking, and employee self-service modules, impacting thousands of enterprise clients

    • Influenced system-level UX strategy and design standards, ensuring consistency and scalability across multiple products and platforms

    • Partnered with Product and Engineering to deliver data-driven, user-centered solutions that reduced friction and improved adoption

    • Designed and evolved enterprise design systems, components, and interaction patterns to support multiple products and platforms

    • Conducted user research, usability testing, and client interviews; translated insights into actionable design improvements

    • Identified and resolved UX conflicts across features, platforms, and modules, improving workflow efficiency and user satisfaction

    • Mentored Associate and Product Designers, providing guidance on design strategy and execution

    • Presented design solutions and recommendations to cross-functional teams and executive leadership

    • Advocated for design-driven initiatives, introducing new tools and processes to improve efficiency and collaboration

  • 2019 - 2022

    • Managed a team of 6–10 developers and analysts, defining product vision and roadmaps for enterprise applications

    • Collaborated with clients and users to translate business needs into scalable product features

    • Led product sprints, scrum meetings, and backlog prioritization to ensure timely delivery

    • Created end-to-end design deliverables including wireframes, prototypes, flow diagrams, storyboards, personas, and user stories

    • Partnered with database and development teams to design dynamic reports and database models

    • Monitored product progress, ensuring adherence to design, resources, and budget across project lifecycle

    • Conducted UX research, testing, and feedback analysis to validate design decisions and improve customer experience

    • Produced technical documentation and user guides for all product versions

    • Tools: Figma, Sketch, Axure, Adobe Creative Suite, Crystal Reports

  • 2015 - 2016

    • Conducted user research and interviews to inform design decisions and understand target user needs

    • Collaborated with development teams to deliver interface updates aligned with user feedback

    • Designed interaction flows and UI elements, advocating usability and user-centered design principles

    • Monitored competitor products and industry trends to maintain a competitive edge

    • Tested UI elements including layouts, CTAs, landing pages, and banners to optimize performance

 education

BA in Architectural Design

Polytechnic University of Puerto Rico

skills + tools

UX & UI DESIGN

UI Design, UX Design, Interaction Design, Wireframing, Prototyping, Visual Communication, User Research, User Empathy

FRONT-END & TECHNICAL

UI Design, UX Design, Interaction Design, Wireframing, Prototyping, Visual Communication, User Research, User Empathy

PROJECT & TEAM MANAGEMENT

Project Management, Agile, Scrum, Team Leadership, Budgeting & Planning, Collaboration

TOOLS AND PLATFORMS

Figma, Sketch, Axure RP, Adobe XD, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Framer, InVision, Balsamiq, Miro, Overflow, Lucidchart, Maze, AutoCAD, ArchiCAD, SketchUp, Crystal Reports